"We saw real impact within the first month reaching the right audience with the right message was a game changer."
Quick Commerce
Boosting Conversions in Gated Communities
Client: RapidGro – 10-minute grocery delivery app
Location: Residential societies in Delhi NCR
Goal: Increase app installs and order frequency from families in urban gated communities
Challenge: Traditional ad channels lacked precision and timing to reach families during purchase windows
Solution:
Marwiz DOOH installed smart digital displays in apartment lobbies and elevators. Using real-time analytics, the screens displayed:
Morning ads: Essentials, milk, breakfast items
Evening ads: Ready-to-cook meals, snacks, baby care products
Personalized offers based on audience profile (e.g., discounts for female heads of household during school hours)
28%
increase in installs from society pin codes
35%
lift in order volume in targeted buildings
2.5x
higher screen dwell time compared to traditional retail signage